Xin chào! I'm a Product Designer based in Sydney.
I create personalised success stories with a focus on innovation, speed and quality.
FEATURED PROJECTS
A collection of my passion to drive results and impact into digital spaces.
Red Cross Lifeblood
UX RESEARCH
ANIMATION
Red Cross Lifeblood
UX RESEARCH
ANIMATION
FEATURED PROJECTS
A collection of my passion to drive results and impact into digital spaces.
Bunnings PowerPass
CASE STUDY
CASE STUDY
UI DESIGN
UI DESIGN
PRODUCT STRATEGY
PRODUCT STRATEGY
Updating the inefficiencies of the PowerPass app's user interface and simplifying the layout for a faster shopping experience for Australian tradies.
Red Cross Lifeblood
UX RESEARCH
UX RESEARCH
ANIMATION
ANIMATION
Developing a compelling UX storyboard and animation that enhanced Lifeblood's 2027 proposition strategy and ultimately secured Executive endorsement.
Transcendia
PROJECT LEAD
PROJECT LEAD
UX RESEARCH
UX RESEARCH
UI DESIGN
UI DESIGN
Leading an end-to-end redesign of Transcendia's website, re-evaluating their GTM strategy which ultimately optimised their branding, messaging and trust.
Refold
CASE STUDY
CASE STUDY
UX RESEARCH
UX RESEARCH
UI DESIGN
UI DESIGN
Using immersion learning combined with SRS cards to reinvent all language apps — a centralised language app designed for Refold.
